Our vision is to be the leading producer of building materials worldwide. We have a clear path towards this goal, due to a sound business model and sustainability concept which support our core values and responsibilities.
Our mission is to create values and make high profits in the industry for all stakeholders in a consistent, sustainable and responsible manner.
Our basic goals are to:
- Set the highest standards which would completely satisfy our customers’ needs, through maintaining high quality of products and services;
- Be recognized as an attractive employer of first choice;
- Promote professional development of our employees through various educational programmes;
- Acknowledge publicly our dedication to environmental protection policy and social responsibility to the local community in which we operate;
- Maintain an active dialogue with all stakeholders as a reliable partner.